Brand

Home Depot

Timing

Spring 2019

Role

Content & Creative Strategy Lead

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This paid social media campaign was focused on the full funnel to prospective buyers. As the creative manager at Home Depot, I directed the agency, 22 Squared, and in-house teams on the campaign, directly managing briefing, reviews, approval processes and launch.

1.

500%+ increase in sales

2.

Higher-than-benchmark impressions

3.

Increased investment for future campaigns