Brand

Victoria’s Secret

Timing

Fall 2017

Role

Content Strategy & Execution

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I managed the organic social media strategy and capture of the storied fashion show for Victoria’s Secret in 2017 in Shanghai, China. The strategy was focused on outlining ready-to-buy product, influencer amplification, and high-quality-high-quantity output contingent on close coordination across on the ground teams.

1.

Top organic social media impressions, with more than 54 million impressions across three-day campaign

2.

Top conversion metrics on organic social media with supporting launch of products on air date

3.

Saved resources through amplification of content across additional owned channels