Brand

Williams Sonoma

Timing

2022

Role

Content Lead

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When I joined Williams Sonoma in 2021, we hosted a blog of content that was directing potential customers away from our shopping experience. To mitigate this, I led the strategy to migrate content to the main site page, including through curation of recipes and menus.

1.

322% increase in page views YoY

2.

226% increase in attributed revenue YoY

3.

Improved process in site page briefing and operational excellence