About

The resume rundown

I’ve helped some of the world’s biggest brands reach new customers through smart, effective storytelling.

My first job was on the communications team at New Balance. (That’s if we’re not counting my high school job of selling Del’s Frozen Lemonade to Rhode Island tourists.) I was focused on internal comms. To tell the stories there, I had access to the executive suite, the factory floor, the professional racing track, and everything in between. I learned that there’s countless ways to tell a story - you have to choose which is the best one for your audience. A profile of employees running the Boston Marathon is great as a Q&A; an in-depth look at the design process is best suited as long form writing with photography and graphics. I won awards and accolades for my work exploring the brand essence, including a photo essay where I dressed up as the brand mascot, a giant shoe named Newbie. (His arms were shoelaces.)

That passion for telling the right story to the right audience led me to social, just as it was becoming available to brands. I worked in a tech start-up, Eventbrite, for a year, outlining their content strategy, managing their social, and updating their blog experience, driving up community growth and SEO discovery. After introducing episodic series on the blog, Mashable highlighted our brand as one that “gets content right.”

I then moved to Gap Inc., where I was part of the team launching their values-based marketing platform, directly interacting on social media with President Obama and others. My work there led to a few different accolades, including being named one of Brand Innovators’ 40 Under 40. After some time with Banana Republic, outlining their men’s content strategy, I moved to Victoria’s Secret, where I planned the content strategy for new product drops every two weeks while also working directly with supermodels on content executions across our social channels. Of course, there was also the Fashion Show, where I traveled to Shanghai to document the experience behind-the-scenes with countless images, GIFs, lo-fi video to push on social, driving a record more than 54 million organic impressions over one weekend.

At The Home Depot, I led social media creative for businesses such as appliances, paint, and bath before moving into a role where I managed cross-channel creative for marketing efforts such as outdoor garden and sales events. I’m incredibly proud of the work I did at Home Depot with the help of a talented team, inspiring leaders, and collaborative agencies. There, I learned the importance — and necessity — of understanding your data to drive creative decision making. Once you see it, you can’t turn back.

In 2021, I moved to my favorite city of San Francisco where I’ve worked with Williams Sonoma; I plan out the big ideas for seasonal campaigns, working through taglines, concepts, partners and more. The work requires a broad knowledge of product, food, and entertainment, which has been a great opportunity to hone my skillset in dropping into a new world and learning where the opportunities are to drive the business. Improving my baking has been a nice side effect, as well.

Oh, you want to know me personally?

It’s always been about storytelling for me. All through fourth grade, I stayed in from recess to write. There was one story I worked on for weeks. It was called “The Case of the Missing Emeralds” which, as you can imagine, was about stolen jewels. I don’t remember the characters or the dialogue, but I do remember the thrill I had of 15 minutes to create something to share with the world. (Or, more accurately, my mom.) I saw it as the ultimate challenge to inspire people to react - to cheer, to laugh, to cry - through something I created. It required close attention to details, humility in reworking things, and tenacity. After all, I was missing recess.

I still write today; it’s one of my hobbies that keeps me fresh and grounded. I write short fiction, such as this story, and I have a Substack, decaf drafts, where I publish much more casual musings. I also bake, which I see as a coaching in patience and attention to detail. (I’ve learned the challenges of mixing up baking powder with baking soda, or swapping 1 teaspoon for 1 tablespoon.) Plus, I get to eat the rewards.

I also love staying active through weight lifting, swimming, cycling and running. I once ran marathons - including the Boston Marathon, three times - but now I’m satisfied with a solid 5k and a post-race blueberry muffin.

I live in San Francisco with my partner, Brad.

If we haven’t met yet, I’m excited to connect with you. Please drop me a line.