Brand

Williams Sonoma

Timing

Thanksgiving 2022

Role

Content strategy lead across marketing and creative

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For Thanksgiving 2022, Williams Sonoma partnered with the queen of American cooking, Ina Garten. I led the content strategy for the campaign, starting with overall concept, mapping deliverables, outlining language and voice, and setting up teams for content execution and launch.

1.

Top engagement on site, video and organic social media.

2.

Record-breaking traffic to site and menu pages.

3.

Higher than benchmark organic social conversion and record-breaking revenue attribution for content site pages.