Google Next 2024
brief
Illustrate how top brands use Google AI products to drive innovation.
Brand
Timing
Spring 2024
Role
Content Strategist
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I worked with agency, DeepLocal, to support the global conference, Google Next 24, building in-depth experiences illustrating how brands including Bayer, McLaren, The Home Depot and UPS leverage Google Cloud products for their business. As lead content strategist, I worked directly with the client to finalize content narratives and inputs, partnered with creative directors and technologists to guide production, and producers to establish updates and timing.
Results
1.
Engaged 30,000+ attendees with interactive educational experiences
2.
Amplified brand association with Google innovation
3.
Positioned Google as AI leader in current tech landscape